Cloudinary Launches AI-Powered Moderation for Brand Visual Control

Automatically approve, flag, or reject images based on custom brand guidelines—reducing manual review while maintaining consistency across third-party content at scale

Cloudinary, the image and video platform powering many of the world’s leading brands, launched Cloudinary Moderation, an AI tool that automatically reviews images against brand guidelines to approve, flag, or reject content before it goes live. Built for companies managing high volumes of partner, vendor, or user-generated content, Moderation helps marketing and operations teams maintain brand standards, reduce manual review work, and prevent low-quality or non-compliant visuals from reaching customers.

“Brands shouldn’t have to choose between speed and brand control.”

While 85% of brands maintain visual guidelines, it’s estimated that only 25% can enforce them consistently when working with third-party content at scale. Manual review is too slow, resource-intensive and subjective for modern content volumes, while generic content moderation tools lack the customization brands need to enforce their specific standards.

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Cloudinary Moderation addresses this gap with AI trained on each brand’s unique guidelines – automatically catching issues like wrong logos, off-brand colors, poor image quality, or non-compliant content before publication.

“As a marketplace, maintaining high-quality and consistent product images is critical for customer trust and conversion,” said Rivly CEO Daniel Thompson. “With Cloudinary Moderation, we will be able to automatically review seller-submitted images, understand any issues, and immediately guide sellers toward optimal images.”

“Brands shouldn’t have to choose between speed and brand control,” said Keren Sela, GM for Moderation at Cloudinary. “Cloudinary Moderation lets them move fast while maintaining standards—automatically reviewing partner and user content against their specific guidelines.”

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Cloudinary Moderation can be trained on each brand’s visual standards, enabling tailored and accurate enforcement rather than generic content filtering. The solution provides clear reasons for flagging or rejecting images, which helps to maintain a full audit trail of decisions, and allows for human override when needed. Because Moderation is a part of the overall Cloudinary platform, brands across all industries, including Retail and Consumer Goods and Travel and Hospitality, can easily identify, review, and make adjustments to visuals within the same workflow.

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