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Sunday, September 22, 2024

Can Amazon change how we watch football? Testing ‘Prime Vision’ on Thursday Night Football

More than 25 years after the debut of the yellow first down line in an NFL broadcast, the quest to fill the screen with more overlays and information for football fans has reached its Prime — as in Amazon, and Prime Vision on “Thursday Night Football.” The Seattle-based tech giant is in its third year of a 10-season deal to exclusively stream each week’s TNF game. In addition to its main broadcast, Amazon offers “Prime Vision” as an alternative viewing option. The stream features AI-powered “Prime Insights” designed to “illuminate hidden aspects of the game.” It’s the same broadcast that… Read More


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